Fortune favors the good.

Social Capital for the Modern Brand.

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In a world of beliefs, where does your brand stand?

We are the creators of social capital currency—helping brands transform their purpose into measurable impact. Social capital is the key to building trust, loyalty, and long-term success in a marketplace where values drive decisions.

In this generation, CSR and DEI will not be enough.

Your consumers, partners, and audience can spot insincerity a mile away.

They demand more.

67% of consumers and 87% of GenZ buy on beliefs.

They want companies:

👉🏽 authentically committed

👉🏽 actively making the world better

👉🏽 masterfully branding for positive impact

(According to Edelman’s 2022 study.)

Don’t risk getting cancelled and losing markets.

Emerge as the trailblazing hero who sets the standard and leads the way.

Make Your Mark Through Impact

We elevate your brand by refining your strategy, streamlining operations, and crafting marketing campaigns that resonate with purpose.

Our approach connects your company to a single, defining impact issue—one that sets you apart and makes you unforgettable.

Rach Ichi Consulting Services

Creating your social currency


Purpose Driven Launchpad

An entry-level offering designed to kickstart a brand’s path toward impactful social change.


Strategic Transformation

End-to-end services for brands seeking deep, impactful alignment with a social issue.


Rapid Response Impact

Fast, agile solutions to address urgent brand challenges and maintain public trust.


Purpose Driven Launchpad

An entry-level offering designed to kickstart a brand’s path toward impactful social change.

Ideal for brands new to purpose-driven strategies or those testing alignment with a social issue.

Core Features

  • Cause Discovery Lab: A guided process to identify a cause that resonates with your brand and audience.
  • Brand Focus Alignment: Zeroing in on opportunities to position your brand as a leader in the chosen cause.
  • Strategic Opportunity Analysis: Uncovering ways to leverage existing strengths for immediate impact.


Strategic Transformation

End-to-end services for brands seeking deep, impactful alignment with a social issue.

Best suited for brands seeking to redefine their identity through purpose-driven strategies.

Core Features

  • Impact Integration Frameworks:
    Seamlessly aligning brand strategy with a social cause for authenticity.
  • Purpose-Driven Positioning:
    Redefining how your brand communicates and delivers its mission.
  • Stakeholder Relationship Building: Forging powerful connections with value-aligned partners and organizations.


Rapid Response Impact

Fast, agile solutions to address urgent brand challenges and maintain public trust.

Tailored for time-sensitive scenarios like PR crises, consumer backlash, or stock volatility.

Core Features

  • Trust Restoration Playbook: Immediate, actionable steps to rebuild trust with stakeholders and consumers.
  • Resilience Messaging Strategy: Clear, compelling narratives that strengthen public confidence.
  • Crisis Impact Alignment: Turning challenges into opportunities by authentically addressing pressing issues.
Ideal for brands new to purpose-driven strategies or those testing alignment with a social issue.

Core Features

  • Cause Discovery Lab: A guided process to identify a cause that resonates with your brand and audience.
  • Brand Focus Alignment: Zeroing in on opportunities to position your brand as a leader in the chosen cause.
  • Strategic Opportunity Analysis: Uncovering ways to leverage existing strengths for immediate impact.
Best suited for brands seeking to redefine their identity through purpose-driven strategies.

Core Features

  • Impact Integration Frameworks:
    Seamlessly aligning brand strategy with a social cause for authenticity.
  • Purpose-Driven Positioning:
    Redefining how your brand communicates and delivers its mission.
  • Stakeholder Relationship Building: Forging powerful connections with value-aligned partners and organizations.
Tailored for time-sensitive scenarios like PR crises, consumer backlash, or stock volatility.

Core Features

  • Trust Restoration Playbook: Immediate, actionable steps to rebuild trust with stakeholders and consumers.
  • Resilience Messaging Strategy: Clear, compelling narratives that strengthen public confidence.
  • Crisis Impact Alignment: Turning challenges into opportunities by authentically addressing pressing issues.

We increase your profit margin by spending your social capital points, not just your money.
You can spend much less on marketing, when it’s Correctly branded for impact.

Consumers Are Buying on Beliefs—The Time to Act Is Now.

Today’s consumers demand more than products; they demand purpose.

  • Two-thirds of consumers make purchasing decisions based on their beliefs..
  • 70% of Gen Z actively engage in social or political causes, seeking brands that demonstrate real action and measurable change.
  • Over 60% of Gen Z (ages 14-26) want to collaborate with brands on pressing issues like racism, climate change, and gender equity.
  • 84% of Gen Z say they “buy on beliefs,” with over 60% identifying as activists through their brand choices.
  • Brands that take a stand on human rights, climate, or justice see a 4-to-1 higher likelihood of purchase.
  • More than 50% of Gen Z adults are willing to pay a premium for brands for brands they trust to improve the world, far exceeding the value placed on image alone.

The data is clear: brands that align with social causes win trust, loyalty, and growth. Don’t wait—build your social capital and lead the change today.

(All statistics are from Edelman’s Yearly Customer and Brand Surveys, which show an increased need for social capital from 2018 to 2024.)

Our Target Areas

Rach Ichi’s solutions are designed to be adaptable across every industry, providing tailored strategies that drive sustainability, inclusivity, and social capital. If your specific challenges aren’t listed, don’t worry—reach out to us, and we’ll create a customized approach to meet your unique needs and elevate your impact.

Sustainability and Environmental Impact
Ethical Labor Practices and Supply Chain Transparency
Corporate Social Responsibility (CSR) & Consumer Trust
Health, Wellness, and Safety
Differentiation in Crowded Markets
Consumer Expectations for Ethical and Inclusive Practices
Sustainability in Food and Products
Sustainability and Environmental Impact
Sustainability and Environmental Impact
Ethical Labor Practices and Supply Chain Transparency
Corporate Social Responsibility (CSR) & Consumer Trust
Health, Wellness, and Safety
Differentiation in Crowded Markets
Consumer Expectations for Ethical and Inclusive Practices
Sustainability in Food and Products
Sectors
  • Aerospace & Defense
  • Chemicals
  • Energy
  • Engineering & Construction
  • Industrial
  • Materials
  • Motor Vehicles & Parts
  • Transportation
Market Dynamics

These sectors face increasing scrutiny over environmental impact, particularly regarding sustainability, pollution, and energy use. Regulatory demands for cleaner solutions and the push for innovation make it critical to demonstrate leadership in eco-friendly practices.

Rach Ichi Solutions
  • Align operations with sustainable practices, optimizing for environmental performance without compromising profitability.
  • Create transparent narratives around your eco-friendly innovations, positioning you as an industry leader in sustainability, which attracts environmentally-conscious consumers and investors.
  • Use our global legal and PR insights to ensure that your brand resonates across diverse markets with a focus on environmental responsibility.
Sectors
  • Apparel
  • Food, Beverages & Tobacco
  • Food & Drug Stores
  • Household Products
  • Retailing
  • Wholesales
Market Dynamics

Consumers are increasingly demanding transparency around sourcing, fair labor practices, and ethical production. Companies must demonstrate responsibility throughout their supply chains to maintain trust and avoid negative PR.

Rach Ichi Solutions
  • Craft clear, compelling narratives that highlight your commitment to ethical labor practices and responsible sourcing, helping you gain the trust of socially-conscious consumers.
  • Optimize your supply chain strategies, ensuring that sustainability and ethics are integrated, reducing risk and enhancing your brand’s reputation.
  • Revamp your brand to showcase your efforts, setting you apart from competitors that may be slow to adopt these practices.
Sectors
  • Business Services
  • Financial
  • Healthcare
  • Media
  • Technology
  • Telecommunications
Market Dynamics

These sectors face the challenge of building consumer trust and demonstrating real commitment to social responsibility, especially in areas such as privacy, inclusivity, ethics, and community support. Merely having CSR initiatives is no longer enough—genuine action is expected.

Rach Ichi Solutions
  • Create a social capital strategy that ensures your CSR efforts are not just performative but tied directly to measurable impact, building trust and engagement.
  • Craft compelling stories around your ethical practices, inclusivity, and community engagement, positioning you as a leader in socially responsible innovation.
  • Use our global insights to provide feedback to tailor your CSR strategies, ensuring they resonate with diverse markets and stakeholders.
Sectors
  • Chemicals
  • Food, Beverages & Tobacco
  • Healthcare
  • Household Products
Market Dynamics

These sectors are under constant scrutiny for the health, wellness, and safety impacts of their products and services. Growing concerns about transparency and ethical practices require companies to demonstrate they are prioritizing consumer well-being.

Rach Ichi Solutions
  • Craft narratives and brand strategies that emphasize your commitment to consumer health, wellness, and safety, winning over skeptical customers.
  • Redesign your website and content to showcase product transparency, boosting trust and consumer loyalty.
  • Use our global insights to ensure that your messaging around health and safety resonates with international audiences.
Sectors
  • Business Services
  • Financial
  • Media
  • Technology
Market Dynamics

In highly competitive and saturated markets, companies struggle to differentiate themselves, especially when many claim similar values around innovation, sustainability, or social responsibility.

Rach Ichi Solutions
  • Design a social capital strategy that focuses on your unique strengths, helping your brand stand out as a trailblazer rather than just another player.
  • Create compelling content and stories that highlight your specific contributions to social good, helping you build a distinct identity.
  • Use strategic marketing to ensure that your brand captures attention in a crowded marketplace by leveraging innovative campaigns and authentic storytelling.
Sectors
  • Apparel
  • Hotel, Restaurants & Leisure
  • Media
  • Retailing
  • Telecommunications
Market Dynamics

Consumers increasingly expect brands to demonstrate diversity, inclusivity, and ethical behavior in their products, services, and corporate culture. Failing to meet these expectations can lead to negative public perception and lost business.

Rach Ichi Solutions
  • Revamp your brand identity, positioning you as a champion of diversity and inclusion, thus appealing to a wider, more socially conscious audience.
  • Provide social media training to empower your employees to communicate your brand’s values and engage with consumers authentically on platforms like LinkedIn and TikTok.
  • Our global insights, representing diverse regions, offer insights into how inclusivity can be integrated into your operations and communications.
Sectors
  • Food & Drug Stores
  • Food, Beverages & Tobacco
  • Household Products
Market Dynamics

There is increasing pressure to adopt sustainable and eco-friendly practices in the production and sourcing of food and household products, especially with the rise of eco-conscious consumers.

Rach Ichi Solutions
  • Develop strategies to showcase your sustainability efforts, creating compelling narratives that appeal to the growing market of environmentally-conscious consumers.
  • Optimize operations to align with sustainability goals while maintaining cost-effectiveness, boosting both profitability and consumer trust.
  • Use our global insights to offer a competitive edge, helping you position yourself as a leader in sustainable practices within these industries.

Why Rach Ichi?

We are the only ones doing it.

We position your company as a trailblazer in areas like sustainability, inclusivity, and innovation—elevating your brand and enhancing investor and public trust. This is the future of social impact, and it starts with us.

Early Adopter of Social Capital Currency

Many companies are just beginning to understand the importance of social capital in driving business success. Rach Ichi is the way for companies to become early adopters of social capital currency, gaining a competitive advantage before the trend becomes mainstream.

Reputation Risk Management

In today’s digital world, negative PR spreads quickly and can cause long-term damage. Our services are a proactive solution for reputation risk management, allowing companies to preempt potential backlash or criticism by building robust social capital and genuinely improving their impact.

Capitalize on Global Markets

With globalization, many companies struggle to appeal to diverse, international audiences. Our Global Insights helps companies unlock new markets by aligning their messaging with the values and expectations of international stakeholders.

Attract Top Talent Through Purpose

Attracting and retaining top talent, particularly from younger generations, is becoming more difficult. Building strong social capital can improve employer branding, helping companies attract purpose-driven employees.

Boost Investor Confidence with ESG Alignment

Environmental, Social, and Governance (ESG) criteria are becoming critical for investors. We help companies align with ESG goals through impactful social capital strategies, thereby boosting investor confidence and attracting responsible investment.

Drive Consumer Loyalty through Authentic Storytelling

Consumers are more loyal to brands that share their values and take a stance on social issues. Our authentic storytelling is a unique service that helps companies humanize their brand and connect emotionally with their target audience.

Accelerate Digital Transformation with Social Media

Digital transformation is not just about technology—it’s also about building strong digital relationships. We teach companies how to leverage platforms like LinkedIn and TikTok to build social capital and influence in their industry.

Mitigate Future Regulatory Pressures

With increasing global attention on corporate responsibility, regulations surrounding sustainability, labor practices, and social impact are likely to tighten. We allow you to get ahead of future regulatory changes, positioning your company as proactive rather than reactive. Our legal, business, and tech background allows us to seamlessly work with your General Counsel and product teams.

Our Process

Our 13-Week Formula for Social Capital and Market Leadership.

1. Social Capital Brand Overview

A one-hour introductory session with key members of your team, designed to highlight the importance of social capital and outline our strategy for building it together.

2. Social Capital Brand Ideation Workshop

A 1.5-hour collaborative brainstorming session with key members of your team and ours to define your brand’s unique focus and determine the specific social capital we will build to elevate your company.

3. Social Capital Brand Framework Delivery

Rach Ichi will deliver an initial brand framework that outlines your brand’s identity and social capital strategy. You’ll have the opportunity to review and provide feedback, ensuring every detail aligns with your vision.

4. Initial Social Capital Brand Content Delivery

Incorporating your feedback, we’ll develop a comprehensive internal governance plan, a detailed marketing strategy, and refreshed website copy to reinforce your new brand identity. You’ll have ample time to review, share internally, and provide further input. Additionally, we offer a two-hour focus group with global industry experts to gather valuable insights and feedback on your brand.

5. Strategic Transformation and Team Empowerment

As a full-service agency, this step is where we implement the foundational changes to support your new social brand. We’ll conduct a thorough budget analysis, offer recommendations for staff reassignments, develop actionable growth plans, and provide insights on future investments and restructuring. To ensure a smooth transition, we also offer one-hour training sessions tailored to your team’s needs.

6. The Rach Ichi Social Capital Blueprint (RISCB)

Here, we produce the renowned RISCB packet, a comprehensive document accompanied by a tailored slide deck that reflects your brand’s colors and marketing style. This in-depth resource covers essential strategies for building social capital in your new market, guidance on effective investment timing, identification of key employees and stakeholders, a three-year action plan, and valuable insights drawn from internal feedback.

7. Social Impact Partnerships and Engagement

At this stage, we facilitate connections with potential nonprofit partners, grassroots projects for engagement, and employees who can lead impact initiatives. Additionally, we provide recommendations for celebrity collaborations, events to host, and other strategic opportunities to amplify your brand’s social impact.

8. Final Social Capital Presentation and Wrap-Up

We provide a one-hour meeting, engaging speech, employee training session, or presentation for your board to effectively communicate your new ideas and structure, both internally and to the broader public. Our goal is to ensure your success as you implement these transformative changes.

9. Long-Term Collaboration and Impact

Many brands find value in partnering with Rach Ichi on a retainer basis to ensure ongoing growth and effective management of their social capital. We empower you with the tools and resources necessary to establish a successful in-house team, enabling you to sustain your impact long after our collaboration ends.

About Us

The creators of social capital currency

Comprehensive

We do A-Z research and implementation so you don’t have to. With our expertise in DEI, law, social media, activism, journalism, technology, and PR, we are uniquely positioned to create your social capital brand.

Exclusive

Rach Ichi only works with companies we trust and believe in. Start with a thirty minute (free) mutual interview and if it’s a fit, we look forward to helping you.

Distinguished

Rach Ichi mostly consults with Fortune 500s and governments. We save you the work of 5+ full-time staff for a year. We also help a select few small businesses and nonprofits for less. Contact us to pitch your idea.

Who We Are

Rach Ichi Consulting is a forward-thinking agency, dedicated to helping companies stand out through meaningful social impact. We believe that today’s consumers expect more than products and services—they want brands they can believe in. As experts in social capital, we empower businesses to increase market share and foster brand loyalty by aligning with social causes that resonates with their audience.

Our Vision

A world where companies are powerful forces for good, leading the way in social responsibility and creating lasting value by aligning business success with positive social change.

Our Mission

To empower brands to build authentic social capital, driving growth through meaningful alignment with the causes that matter most to their consumers. We transform businesses by creating impact-centered strategies that connect companies to their communities, elevate their brand identity, and foster long-term loyalty.

Our Pricing

Purpose Driven Launchpad

$15,000

Strategic Transformation

$156,000

Rapid Response Impact

$225,000